They say life starts at 40, and I took that literally. Two years ago, I left my corporate job to build a life focused on what matters most: being present for my daughter, doing work I love, and creating content that connects – content that not only resonates with audiences but drives real business results.
I specialise in creating that sparks conversations, builds trust, and ultimately drives sales and customer loyalty. I’ve seen first hand how the right content can lead to measurable growth, from increased engagement to higher conversion rates.
I’m building a career that gives me the freedom to be there for my daughter and finally say yes to the dog she’s always dreamed of.
This isn’t just work – it’s my mission to help brands like yours build lasting relationships with their audience and see the ROI in every piece of content. Let’s create something powerful together.
Sustainable Beauty
A 40+ perspective on beauty that works, tried, tested, and loved.
I specialise in crafting engaging, authentic content for gluten and dairy-free brands, helping them connect with a growing audience seeking better food choices, whether it’s indulgent treats or everyday essentials.